Founder & Esthetician

Shara Tallada

Shara spent 15 years in corporate America before discovering her passion for makeup and skincare. Since then, her life has completely changed! She founded Vanity Beauty Group in 2020, having the vision and goal to create an intimate space for her clients to feel at home. Now, she spends every day helping her clients feel comfortable, confident, and like they can conquer the world.

Shara graduated from the Beauty Institute and is a licensed esthetician, providing corrective skincare services, makeup, lash lifts & tints, and brow shape-ups & tinting.


  • Face Reality Acne Certified
  • Blood Borne Pathogen/Infection Control
  • Dermalogica Clean Touch 
  • Barbicide + Covid Certified

Your Hidden Talent?
Singing! Although I had the WORST stage fright growing up, I started doing karaoke. Eventually I joined a band and started performing. I still get disgustingly nervous to sing in public, but I absolutely love it at the same time!

Who Keeps You Going?
I just married the man who saved my life and supports all my dreams, Mr. Scott Segraves. I also have the most amazing niece, Parker Zoy. I love my family and friends (because if you’re my friend, you’re my family).

What Motto Do You Live By?
I’ve overcome a lot in my life and I’ve seen how short life can be at a young age. So I try to live my best life every day!