Founder & Esthetician

Shara Tallada

Shara spent 15 years in corporate America before discovering her passion for makeup and skincare. Since then, her life has completely changed! She founded Vanity Beauty Group in 2020, having the vision and goal to create an intimate space for her clients to feel at home. Now, she spends every day helping her clients feel comfortable, confident, and like they can conquer the world.

Shara graduated from the Beauty Institute and is a licensed esthetician, providing corrective skincare services, makeup, lash lifts & tints, and brow shape-ups & tinting.

Certifications:

  • Face Reality Acne Certified
  • Blood Borne Pathogen/Infection Control
  • Dermalogica Clean Touch 
  • Barbicide + Covid Certified

Your Hidden Talent?
Singing! Although I had the WORST stage fright growing up, I started doing karaoke. Eventually I joined a band and started performing. I still get disgustingly nervous to sing in public, but I absolutely love it at the same time!

Who Keeps You Going?
I just married the man who saved my life and supports all my dreams, Mr. Scott Segraves. I also have the most amazing niece, Parker Zoy. I love my family and friends (because if you’re my friend, you’re my family).

What Motto Do You Live By?
I’ve overcome a lot in my life and I’ve seen how short life can be at a young age. So I try to live my best life every day!

Esthetician

Emily Hall

Emily is VBG’s Brow Queen, and we bow down to her impressive skills! She specializes in brow laminations, tinting, and shape-ups. She’s always expanding her artistry and staying on top of the current trends. She is also an experienced esthetician, providing advanced corrective skincare services to our clients to help them feel beautiful in the skin they’re in. Before joining the team at VBG, Emily graduated from Metro Beauty Academy as a licensed cosmetologist. She spent two years in the hair space before realizing esthetics are her true passion! Now, she spends every day helping our clients look and feel their very best.

Certifications:

  • Blood Borne Pathogen/Infection Control
  • Dermalogica Clean Touch 
  • Barbicide + Covid Certified

How Do You Spend Your Free Time?
I enjoy spending my free time with my loved ones, including my boyfriend, my best friends, my family, and my cat Dexter.

What Are You Streaming?
A little bit of everything! My favorite shows are The Real Housewives, Euphoria, and The Office.

Your Go-to Coffee Order?
A vanilla sweet cream cold brew from Starbucks.

Esthetician

Sheena “Love”

Sheena is VBG’s certified lash artist. If you want your eyes to pop with long, luscious lashes, Sheena is your girl! She graduated from the Beauty Institute as a licensed esthetician. In addition to lash extensions, she also provides luxury facials and is currently training for makeup application. 

Certifications:

  • Dermalogica Clean Touch 
  • Barbicide + Covid Certified

Who Keeps You Going?
I am a Mommy of 3 and a Gigi (grandmother) to one beautiful little boy.

What Do You Do Outside of the Studio?
I love, love, love singing and dancing, all things beauty, and I am a major foodie! I also enjoy hiking, although I don’t get to do it as often as I’d like. I also love plants, podcasts, motivational speeches, and I am currently learning Spanish!

That’s a Lot! Where Do You Find the Courage to Keep Trying New Things?
I am new to new things, so the world is becoming a whole new place to me!