Founder & Esthetician

Shara Tallada

Shara spent 15 years in corporate America before discovering her passion for makeup and skincare. Since then, her life has completely changed! She founded Vanity Beauty Group in 2020, having the vision and goal to create an intimate space for her clients to feel at home. Now, she spends every day helping her clients feel comfortable, confident, and like they can conquer the world.

Shara graduated from the Beauty Institute and is a licensed esthetician, providing corrective skincare services, makeup, lash lifts & tints, and brow shape-ups & tinting.


  • Face Reality Acne Certified
  • Blood Borne Pathogen/Infection Control
  • Dermalogica Clean Touch 
  • Barbicide + Covid Certified

Your Hidden Talent?
Singing! Although I had the WORST stage fright growing up, I started doing karaoke. Eventually I joined a band and started performing. I still get disgustingly nervous to sing in public, but I absolutely love it at the same time!

Who Keeps You Going?
I just married the man who saved my life and supports all my dreams, Mr. Scott Segraves. I also have the most amazing niece, Parker Zoy. I love my family and friends (because if you’re my friend, you’re my family).

What Motto Do You Live By?
I’ve overcome a lot in my life and I’ve seen how short life can be at a young age. So I try to live my best life every day!

Meet the Team

Jessica Davis

Jessica Davis

Jess has been in the pampering and sales field for over 8 years! Her passion for making people feel confident in their skin is what inspired her to become a licensed esthetician. Jess is so excited to share her expertise of skincare with her clients in and out of the treatment room!

Devon Baker

Devon has been in the beauty industry for 18 years and a graduate of Stroudsburg School of Cosmetology. Her continued investment in education & loyal customer base speaks to her commitment to this space. Devon has spent time focusing on building her cosmetology craft, from work as a nail tech, a makeup artist, and an esthetician, all while following her first passion of being behind the chair. Connecting with her clients and seeing their inner beauty and confidence is what it’s all about! Her favorite saying is “ trust the process “ why you ask ? Because your hair’s integrity is priority, and it takes creativity, science, and time to achieve your “hair goals”. In her spare time Devon enjoys spending time with her friends and family whether that’s hanging out and relaxing or running to the next sporting event with her daughter and husband.