


Founder & Esthetician
Shara Tallada
Shara spent 15 years in corporate America before discovering her passion for makeup and skincare. Since then, her life has completely changed! She founded Vanity Beauty Group in 2020, having the vision and goal to create an intimate space for her clients to feel at home. Now, she spends every day helping her clients feel comfortable, confident, and like they can conquer the world.
Shara graduated from the Beauty Institute and is a licensed esthetician, providing corrective skincare services, makeup, lash lifts & tints, and brow shape-ups & tinting.
Certifications:
- Face Reality Acne Certified
- Blood Borne Pathogen/Infection Control
- Dermalogica Clean Touch
- Barbicide + Covid Certified
Your Hidden Talent?
Singing! Although I had the WORST stage fright growing up, I started doing karaoke. Eventually I joined a band and started performing. I still get disgustingly nervous to sing in public, but I absolutely love it at the same time!
Who Keeps You Going?
I am married to the man who saved my life and supports all my dreams, Mr. Scott Segraves. My daughters, Scarlett and Sawyer, are my little miracles who light up every room they enter. I also have an amazing niece and a wonderful nephew. I love my family and friends (because if you’re my friend, you’re my family).
What Motto Do You Live By?
I’ve overcome a lot in my life and I’ve seen how short life can be at a young age. So I try to live my best life every day!
Meet the Team

Lexi
Lexi brings over two years of hands-on experience in corrective skincare, brow and lash services, and spray tanning. She is passionate about continuing to grow her craft while delivering thoughtful, results-driven treatments that help clients feel confident in their skin.
With a strong focus on education and personalization, Lexi loves creating an experience that feels both welcoming and effective. She is excited to expand her work in the Lehigh Valley and build lasting relationships with clients through consistent care and attention to detail.
When she’s not in the studio, Lexi is all about family, music, and enjoying the little things—whether that’s singing along to her favorite songs or indulging in her current favorite açaí bowl.

Amanada
Amanda has been passionate about the beauty industry from a young age, inspired by the confidence that makeup, skincare, and self-care can bring. Her journey began with a love for experimenting with makeup and learning how small details—especially brows—can completely transform how someone feels in their own skin.
Specializing in brow services and lash lift + tinting, Amanda is dedicated to helping clients embrace their natural beauty while enhancing their features in a way that feels authentic and empowering. She believes beauty services should feel both personal and confidence-boosting, creating results that clients love long after they leave the studio.
Outside of the treatment room, Amanda is a proud mama, a true foodie, and an R&B enthusiast who loves good music and even better vibes.

Devon
Devon has been in the beauty industry for 18 years and a graduate of Stroudsburg School of Cosmetology. Her continued investment in education & loyal customer base speaks to her commitment to this space. Devon has spent time focusing on building her cosmetology craft, from work as a nail tech, a makeup artist, and an esthetician, all while following her first passion of being behind the chair. Connecting with her clients and seeing their inner beauty and confidence is what it’s all about! Her favorite saying is “trust the process” why you ask ? Because your hair’s integrity is priority, and it takes creativity, science, and time to achieve your “hair goals”.
In her spare time Devon enjoys spending time with her friends and family whether that’s hanging out and relaxing or running to the next sporting event with her daughter and husband.

Holly
Holly has always had a passion for the beauty industry and enjoys staying up to date with the latest trends and brands. She knew early on that she wanted a career that allowed her to be creative, hands-on, and collaborative, while also building her own brand within the industry.
She loves connecting with her clients and working closely with them to bring their dream hair to life. From the consultation to the final reveal, Holly finds joy in every step of the process and takes pride in creating results that feel personalized and confidence-boosting.
Outside of the salon, Holly is a proud cat mom to five cats and enjoys treating herself to a fun beverage whenever she can—especially if it includes a strawberry shortcake-inspired treat.


